The Independent Lifestyle Company Profile

The Independent Lifestyle Company (theilc) is a leading South African supplier of assistive products for the elderly. With the widest range of products in South Africa, theilc provides products to assist with mobility, hearing, magnification and elderly homecare.

"Anyone who visits our website can see the great job The Hatchery did in terms of implementing our brand online. I am impressed with the ease of use of the site for customers. As a business tool, the Cloudbase™ backend is easy to use and makes maintaining and updating our website a pleasure."
Ken Walker, Managing Director, The Independent Lifestyle Company

The Brief

Theilc needed to grow their successful cataloguing business with an online shop. As many of their customers are elderly, and many had limited experience with online shopping, it was essential to design a website that was easy to navigate and simple to use. It was essential to integrate the website with the company’s existing stock management system - TradeGecko - and their accounting package - Xero Accounting, to allow for seamless end-to-end business processes. Further, the call center needed an order management system based on the website order process.

Our Solution

Using our proprietary Cloudbase™ content and e-commerce management engine, we were able to tightly and effectively integrate both TradeGecko and Xero into the e-commerce business system provided. With our deep understanding of the South African and European e-commerce landscapes, we provided a solution that not only optimises every facet of the business process offered clients via the website at https://www.theilc.co.za, but provides meaningful measurement tools with integrations to the likes of Google Analytics and AddThis.

For more information, or to discuss your own project, please email us at info@thehatchery.co.uk