Company Profile

Born Free Books is dedicated to creating a fun, sharing community of book lovers. This is an initiative by us, The Hatchery Limited, and our partners. We believe that websites should be easy to use and fun enablers for community development and social interaction. To that end, Born Free Books will do everything possible to ensure reading remains at the heart of our communities.

The Brief

To build a community-oriented site that logs the journeys of books as they are shared by people all over the world. The mandate was also to develop a monetisation model for the application and implement the associated and required technologies.

Our Solution

Some things are never quite as easy as they seem at first blush, and Born Free Books is one of those things. It is an ambitious project that ultimately features a multitude of interfaces to 3rd party technologies such as Google Maps, Facebook Connect and Amazon Web Services.

We built the site on the solid .NET framework and our proprietary Cloudbase™ content and ecommerce management system.

Despite a lack of funding on the part of the original client to get the project off the ground, we found a private investor interested in the business and liked the idea so much ourselves that we invested in the business too. The result is a website we are incredibly proud to showcase, as it represents the very best of both our design and development skills.

For more information about this project or to discuss your own, please contact us at info@thehatchery.co.uk.